What is Atithi Devo Bhavah?
A pioneer initiative by Ministry of Tourism, Government of India that will help tap into the full potential of tourism in India. Ministry of Tourism, Government of India has introduced “Atithi Devo Bhavah Program”- A nation wide campaign that aims at sensitizing key stake holders towards tourists, through a process of training and orientation. Atithi Devo Bhava aims at creating awareness about the effects of tourism and sensitizing people about preservation of our rich heritage & culture, cleanliness and warm hospitality. It also re-instills a sense of responsibility towards tourists and re-enforces the confidence of foreign tourist towards India as a preferred holiday destination.

Inspiration behind Atithi Devo Bhavah ?
Respect has always been an integral part of the Indian soul. From time immemorial we have always respected - Our teachers, our elders, our parents And our guests. Perhaps this is why a great Indian Emperor once observed 'In Hindustan our manner is very respectful and our hearts are always open' In many ways, at that time India was the ultimate destination for the enlightened travelers. Now, thousands of years later, we can bring that golden age back again. This inspired us to go back to those years, when Indian hospitality set the standard for the world And we found the keystone of what we want to do

Or guest is blessed.
Our visitor is God.

That how we arrive at the mission called - 'Atithi Devo Bhavah'

Components of the Atithi Devo Bhavah Program


Hygiene - This include personal hygiene of the person and also that of the product / service.

Conduct and behavior - Politeness and basic courtesies in interacting with the foreign tourists.

Integrity - This implies that the person does not cheat the tourists and charges him a fair price for the service.

Safety and security - Person look after safety and security of the foreign tourists.

Key stake holders being covered in the training include taxi drivers, baggage handlers at airport, tourist guides, hotel staff, employees of tour operators, immigration and customs officials etc.


The complete write-up can be found at the fpllowing URL: http://www.incredibleindia.org/newsite/atithidevobhava.htm